In today’s world, good communication is essential. As someone who works to connect communities, businesses and countries, managing gender is important, even if you’ve never dealt with the topic before or think it’s political. As gender empowerment and ESG (environmental, social and governance) policies become more prevalent, choosing the right language can impact how your message is received. Here’s how to communicate effectively without offending anyone.
Speak impartially
Using gender-neutral narratives helps create an inclusive environment. Instead of referring to the group as “women” or “girls,” choose terms like “everyone,” “team,” or “friends.” For example, instead of “Ladies and Gentlemen,” try saying “Welcome!” This teaching avoids talking about gender and fosters understanding among all the people present. I often find myself referring to a group of women as “masculine” because I think that’s the norm. Let’s be honest: While there’s no malicious intent behind it, we need to think carefully and carefully about how we engage with the group. Instead of using “people,” say “workers” or “staff.”
Pay attention to details
Knowing your audience and reading the room is key to effective communication. In a professional setting, using terms like “colleague” or “team member” allows you to address people in a respectful and inclusive way, and makes everyone feel like they’re part of the team. In social situations, consider using the terms “friends,” “colleagues,” or even “family” to include everyone, regardless of gender and name. Some cultures may have specific rules of respect that must be followed, while others may prefer less formal terms. Researching your audience first can help prevent miscommunication. For example, I grew up in Italy, where physical contact and shaking hands were common and expected. After working around the world and considering the mental health issues caused by COVID-19, I now have a sense of vulnerability and know that not everyone needs a handshake or a face. When someone doesn’t respond to my hand, I smile and walk with my head held high.
Use lots of information wisely
When referring to a mixed-gender group, use the plural form without specifying the gender. If the gender is unknown, do not say “he” or “she”; use “they” as a pronoun. For example, you might say “If anyone has a question, they can raise their hand.” It’s important to follow this usage; although it may feel strange at first, the more you practice, the better. Encourage people around you to adopt this approach, and you’ll see that their confidence will increase immediately.
Focus on roles, not genders
In business, it’s less about gender and more about responsibility and collaboration. For example, instead of “women in the business team,” use phrases like “business team” or “people in the business.” About gender. When talking about accomplishments or contributions, frame your message around personal impact, not gender. This approach creates an environment where everyone feels their contributions are valued.
Foster open dialogue
Encourage conversations about language and inclusivity in your workplace or community. Create an environment where individuals feel comfortable discussing their preferences addressing also challenging issues. Asking for feedback on your communication style not only improves your approach but also shows that you value others’ perspectives and foster trust and team building. Organize workshops or discussions focused on inclusive and respectful language. These forums can provide valuable insights and help everyone learn together, fostering a sense of community and shared goals.
Use “you all” or “y’all”
In informal settings, terms like “you all” or the Southern U.S. colloquialism “y’all” can create a friendly and inclusive atmosphere. These expressions can help build rapport and make everyone feel included in the conversation. Using informal language appropriately can break down barriers and encourage open dialogue. Just be mindful of your audience—what works in one context may not be suitable in another. Trust me, as an Italian in the U.S., at first, people thought it was hilarious that I adopted a “Texan” slang to address groups, but they later appreciated this approach as it is more accurate and focused on building trust.
Practice empathy
Finally, approach communication with empathy. Understand that language choices can deeply affect individuals’ feelings and perceptions. By prioritizing understanding and openess, you create more meaningful connections and unleash people’s full potential across different communities.
Active listening instead of active talking is a vital part of this process. Pay attention to how people respond to your language choices and be willing to adjust and evolve as necessary. This responsiveness shows that you value all input and care about fostering an inclusive environment.
Conclusion
Mastering communication in a diverse and interconnected business world requires sensitivity and experience. By using neutral language, understanding your audience, and encouraging open discussion, you can connect with people from different backgrounds while remaining respectful. The goal is to build bridges and create a shared space where everyone feels valued and heard. As you make these changes, remember that good communication strengthens relationships and leads to personal and professional success.
