• Sat. Jul 20th, 2024

Salesforce Marketing Technology Lead

human-resources-concept-with-man

Featured Brokers

Liquidity

Min. Deposit: 100 USD

Regulated: NFA, CFTC

Broker Type: ECN, STP

AvaTrade

Min.Deposit: $100

Regulated: CySEC

Broker Type: ECN, STP

FBS

Min.Deposit: $1

Regulated: ASIC, IFSC

Broker Type: ECN, STP

JustMarkets

Min.Deposit: 1 USD

Regulated: FSA, CySEC

Broker Type: STP

Job Description

Founded in 2006, GO Markets has grown to become a leading, trusted global broker. Over the last 15+ years we have prided ourselves on a people-first operation, with a focus on developing our team.

We are now seeking a motivated and confident ‘Salesforce Marketing Technology Lead’ to join our team in Melbourne’s CBD.

ROLE & RESPONSIBILITIES:

  • Consult and deliver the Salesforce Marketing Cloud (SFMC) automation and Salesforce CRM (SFDC) data architecture Strategic roadmap for Financial services.
  • Develop, maintain and optimise the use of Marketing automation platform and the Salesforce CRM platform to reflect unified customer identity.
  • Define and deliver technology solutions and process improvements across SFMC and SFDC.
  • Execute quarterly marketing automation campaigns and customer journeys.

EXPERIENCE REQUIRED

  • Understanding SFDC and SFMC as a single unified entity.
  • Customer centric: maximise the platform usage for internal end-users and external customers.
  • Solid SQL for customer segmentation and AMPScript for messages personalisation.
  • Deep understanding of Marketing Cloud Data View, Marketing Cloud Connect; how the SFMC Data Model is related to SFDC Data Model; how SubscriberKey, ContactKey and SFDC Record Ids are linked.
  • Design omni-channel customer journeys with mapping, touchpoint and goal tracking in SFMC.
  • Connect Google Analytics and Google Ads data to SFMC and SFDC.
  • Visualised Marketing Engagement and Customer data using SFDC Report and Dashboard, Datorama, Tableau CRM.
  • Make use of Salesforce CRM Objects from SFMC such as Tasks, Opportunity, Campaign, Lead/Account/Person Account Conversion.
  • Utilisation of REST APIs and SOAP APIs for Marketing Cloud triggers.
  • Synchronisation of external data sources to SFMC such as Google Cloud Platform, Azure, Amazon S3 /Redshift.
  • Integration of online webinar data and manual data import to SFMC and SFDC.
  • Simplify technology concept to non-technical background stakeholders. Elaborate the importance and prioritisation of the proposed solution to multiple departments before execution.
  • Good management of agile business processes, requests and backlogs.
  • Monitor, audit and maintain good data quality across multiple platforms.

QUALIFICATIONS REQUIRED

  • Minimum 3 years of hands-on experience with Salesforce Marketing Cloud is essential. This includes a deep understanding of its various modules and features, such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Social Studio.
  • Solid understanding of marketing strategies and campaign management techniques. This includes expertise in data-driven marketing, customer segmentation, targeting, A/B testing, and analytics.
  • Salesforce Marketing Cloud Certifications: Salesforce Certified Marketing Cloud Developer or Marketing Cloud Consultant
  • Salesforce CRM Certifications: Minimum 1 of any Salesforce architect certifications or 2 of following certifications: Financial Service Cloud, Sales Cloud, Service Cloud, Data Cloud (CDP), Administrator, App Builder.

Apply Now

On Key

Related Promotion