JOB DESCRIPTION
NAGA is a leading FinTech company, founded in 2015. Our vision is to give all our clients the same opportunity to achieve financial freedom and claim their piece in the markets. Our mission is to make investing simple and accessible to all.
At NAGA we are always seeking talented individuals to join our family and pursue a long-term career. If you are a talented, dynamic, performance-driven, and committed individual and would like to join us apply for one of our open positions.
We are looking for a dynamic and committed individual to join us as Head of Branding & Design to lead our branding, communication, and content strategies in our growing team.
Responsibilities:
- Manage NAGA branding, positioning, messaging, and visual identity.
- Define the strategy for pricing effectively for value across customer segments and categories.
- Oversee PR and communication efforts internally and externally.
- Guide messaging and storytelling with performance and digital teams.
- Lead marketing storytelling & narrative, content creation, copywriting, and creative development.
- Ensure consistent and effective communication touchpoints for all marketing collateral.
- Manage media relations and cultivate relationships with journalists and relevant influencers / 3rd side agency.
- Conduct media training for effective brand representation.
- Maintain positive brand perception globally throughout the user journey.
- Lead and inspire marketing professionals, including creative studio and content team.
- Ensure brand consistency across all touchpoints through cross-functional collaboration.
- Monitor market trends, competitors, and customer insights for strategic decisions.
- Assist the user acquisition and digital care teams with effective marketing campaigns.
- Analyze marketing performance metrics to optimize strategies.
Requirements:
- Education: Master’s/PhD in Marketing, Business Administration, or related field.
- Experience: Minimum of 5 years in a similar role, with a history of successful brand campaigns in competitive markets.
- Brand Management: Proven experience in overseeing brand consistency, positioning, and visual identity; adept at both online and offline marketing approaches.
- Strategic Thinking: monitor market trends, and drive brand narrative and content creation.
- Communication Skills: Exceptional verbal and written communication capabilities; adept at presenting complex ideas clearly.
- Technical Proficiency: Skilled in Ms Office suite and Adobe Creative Suite, particularly Illustrator and InDesign.
- Analytical: Strong analytical skills, including ability to interpret research data, monitor competitive activity, and measure campaign effectiveness.
- Collaborative Spirit: Proven experience in cross-functional collaboration, especially with Sales, PR, and Digital teams.
- Leadership: Demonstrated leadership abilities in managing marketing teams and creating a unified departmental vision.
- Media and PR Expertise: Experience in managing media relations, cultivating journalist relationships, and overseeing PR communication.
- Market Insight: Continuous learner, keeping up with market trends and leveraging insights for strategic decisions.
- Resilience: Ability to remain calm under stress and uncertainty.
Join our dynamic team and help us shape the future of fintech!
All applications will be treated with strict confidentiality.
